The mainstream media has spent a decade trying to make solar energy a left-wing identity issue. There’s one problem: the polling data doesn’t cooperate.

70% of self-identified Republican voters support expanding access to rooftop solar energy.

That’s not a green energy group’s survey. That was a poll conducted by Fabrizio Ward — the pollster for Donald Trump’s 2016 and 2020 campaigns — and Kellyanne Conway’s firm. Two of the most respected Republican polling operations in the country.

They weren’t trying to find pro-solar numbers. They found them anyway.


What the Data Shows

The Fabrizio Ward / Conway polling found that rooftop solar has broad, durable support across the Republican coalition — including among voters who are skeptical of climate change framing and the green energy establishment.

When solar is framed around what it actually is — energy independence, American manufacturing, property rights, and financial returns — the support is overwhelming.

The pushback comes not from voters. It comes from two places:

  1. Utility companies that have deployed lobbying armies to restrict net metering and rooftop solar access
  2. A media narrative that frames solar as exclusively a progressive cause — because that framing helps utilities kill Republican support before it forms

The polling exposes that strategy for what it is.


Why Republicans Support Solar

The data aligns with what anyone who’s actually talked to Republican homeowners already knows. GOP voters support solar for reasons that have nothing to do with climate:

Energy independence: “I don’t want to depend on the utility company or foreign energy.”

Property rights: “It’s my roof. Nobody should tell me I can’t put panels on it.”

American manufacturing: “I want panels made by American workers, not in China.”

Financial common sense: “The monopoly keeps raising my rates. Solar lets me opt out.”

Skepticism of monopoly power: “The utility company has zero competition and guaranteed profits. That’s not capitalism — that’s crony capitalism.”

These are not fringe positions. These are mainstream Republican values. Solar happens to align with all of them.


What Utilities Are Doing About It

The electric utility industry has recognized the threat of widespread Republican support for rooftop solar — and they’ve responded.

Utility lobbying groups have pushed:

  • Net metering rollbacks in Republican-led states (California’s NEM 3.0 was actually utility-driven, not legislator-driven)
  • Fixed monthly charges for solar homeowners that reduce the financial benefit
  • Utility-scale solar preference — utilities support building their own big solar farms (which they own and profit from) while fighting homeowner rooftop solar (which cuts into their revenue)

The tell: utilities are fine with solar as long as they own it. They oppose solar when homeowners own it. That’s not about energy policy. That’s about protecting monopoly revenue.


The Bottom Line

The establishment doesn’t want you to know that rooftop solar is popular with conservatives. They want it to remain a “left-wing” issue so Republican politicians feel pressure to oppose it and Republican voters feel social pressure to dismiss it.

The polling says otherwise. 70% of Republican voters see through the framing.

The question is whether you’re going to let utility lobbyists tell you what conservatives should believe about your own property and your own energy — or whether you’re going to run the numbers yourself.

DATA SOURCED FROM: Fabrizio Ward / Conway strategic consulting poll on rooftop solar attitudes — verify via firm press releases and media coverage; SEIA — State-level solar policy and utility lobbying tracking